The Growth Engine Components
Discovery always comes first. What's described below is the standard architecture. What's built for each client is specific to their situation.
Cold Email Outreach
Verified, segmented, and sent from warmed domains. AI SDR handles positive replies and qualifies leads before they reach the client's calendar.
AI SDR Qualification
Every positive reply from email or LinkedIn gets handled, qualified against defined criteria, and booked — or placed in a holding sequence if not ready.
LinkedIn Outreach & Brand Building
Personalised connection requests and DM sequences written to feel personal, because they are. Managed via Grinfi. Three campaigns running simultaneously.
CRM Build or Reactivation
New build if nothing exists. Reactivation sequence if there's a dormant database. Either way, your pipeline becomes visible, manageable, and running.
Sales Process Support
Live call coaching. Custom scripts and battlecards. Objection handling. End-to-end sales audit. For clients where conversion needs as much attention as top of funnel.
Weekly Health Score Reporting
What's working, what isn't, what's being done about it. Sent every Monday without fail. No silence, no surprises — full visibility into the engine at all times.
How the Engagement Works
Four stages. No surprises. You know exactly what happens and when before anything is signed.
Stage 01
Discovery Call
A proper conversation. Not a pitch. The goal is to understand the real bottleneck, the offer, the audience, the pipeline, and the commercial reality before anything else is discussed.
Stage 02
Bespoke Proposal
Based on what the conversation reveals, a specific proposal is put together — deliverables, pricing, guarantee, and ROI logic. Not a package from a menu.
Stage 03
Build & Launch
The engine is built. Domains warmed, leads verified, sequences loaded, CRM configured, SDR trained. From signed to sending: typically two to three weeks.
Stage 04
Weekly Rhythm
Health score reports every Monday. Campaigns managed, iterated, and optimised weekly. ABC testing always — three variants running simultaneously, scaled on results.
Timeline
2–3 Weeks to Live
From signed agreement to active campaigns sending — no long onboarding cycles, no waiting months for results.
Cadence
Weekly Reporting, Always
No silence between calls. Every Monday a health score report lands — covering every channel, every metric, every action being taken.
Structure
Retainer + Revenue Share
Not a campaign and out. An ongoing engagement with clear exit conditions tied to results — not an open-ended retainer that runs indefinitely.
Ready to start with a conversation?
The Guarantee
working
04 — The Guarantee
He wins when
the client wins.
Cathal is confident enough in this to keep working until the client hits ROI. That's not a marketing line — it's how the commercial structure works.
The exact terms — what ROI means, what the measurement period is, what qualifies as a lead — are defined in the discovery conversation.
"No open-ended retainers without a clear exit condition tied to results."
- ROI definition, measurement period, and qualifying criteria all agreed upfront — before anything is signed.
- If the target isn't hit, work continues at no additional cost until the condition is met.
- Performance-based arrangements exist for certain relationships — discussed in the discovery call.
- Default structure is retainer plus revenue share. What's right is figured out in conversation.
why choose us
Why not hire an SDR or use an agency?
A hired SDR 6–12 months to hire, onboard, and train. $60–80K+ salary. They leave. The knowledge leaves with them. Dúchas installs the engine and documents the system — so it can be handed to a team member when ready.
A lead gen agency Most deliver lists or send volume with no qualification layer. The client still has to sort through irrelevant replies. Dúchas builds the full pipeline — from lead sourcing through to qualified call booked.
Doing it yourself is possible, but time-consuming, technical, and easy to burn domains or waste budget before finding what works. Dúchas has run these campaigns across multiple industries and avatars — the learning is already built in to leave all in place to help you scale successfully.
Dúchas Consultancy
