Optimise demand generation.
Clarity in systems, addressable audience, and messaging that translates to real conversations worth having.
Being an expert at what you do, does not mean you're an expert at selling it.
Most expert founders have a close rate problem. Too many conversations that go quiet. Too many proposals that don't convert. Too many gaps in your process and too much time spent chasing people who were never really interested.
Dúchas works directly with founders to identify and fix that to help you fully stand up on your own two feet.
What we do
Three ways Dúchas plugs in to fix the gap.
Close rate conversion.
Diagnose and fix what's breaking in your sales process. The leaks are usually not where you think they are - and once they're found, conversion compounds quickly.
Sales system build.
Infrastructure is obviously relying on memory and momentum. It leaves a sustainable system in place to remove you as the bottleneck and allow you to hire successfully.
Who it's for
If you recognise yourself in this, then this is likely a good fit.
- You're generating revenue and have something that works.
- Growth has stalled - or the sales process feels inconsistent and unpredictable.
- Too much of it still depends on you personally.
You're ready to fix it.
The result
A sales process you can trust. Conversations you look forward to. And a close rate that reflects the quality of what you actually deliver.
Case studies
The work, in their words.
Founders and operators who've worked with Dúchas - and what changed.
Sabir Semerkant
Owner · Growth By Sabir
Before working with Cathal, we were converting 12% of consultations to clients. Within 30 days that was 42%. That's not a coaching result - that's a structural shift in how we sell. He rebuilt our discovery process from the ground up, gave us battlecards that actually work in live conversations, and handed us objection handling frameworks we still use on every call. The ROI was obvious inside the first month. If you're a consultant running a high-ticket offer and your close rate isn't where it should be, this is the work that changes it.
Key takeaway
12%
→
42%
Close rate, 30 days.
Padraig Jordan
Founder · The Growth Agency
I worked with Cathal for a period of 8 months from late 2024 through 2025 as I needed to offload sales to focus my attention on other parts of the business. Outsourcing sales is difficult at the best of times and finding talent that can plug and play without the need for long ramp times is even more difficult but Cathal was able to jump in and get to work immediately. Cathal's ability to speak business and built rapport is excellent and I'm confident he can adapt his skills and get up to speed on any offer within a matter of days. Cathal's ability to speak business and build rapport immediately makes me confident he can adapt to any offer within days.
Key takeaway
"Cathal was able to jump in and get to work immediately."
8-month engagement.
Colin Gallagher
Owner · Growlancer
The battlecards alone helped us overcome objections we've struggled with for months. We closed €26k in the first 3 weeks alone after a helpful revision on some things that held us back.
Key takeaway
€26k closed in 3 weeks.
After battlecards revision.
Areeb Mirza
Owner · Fokus Media
Cathal doesn't just help you close deals - he helps you build a sales process that reflects your values and attracts the right partnerships. His ability to analyse call recordings and extract actionable insights has saved us months of trial and error.
Key takeaway
"Saved us months of trial and error."
Call analysis + actionable insights.
Segun Duyile
Founder · Remote Closing Club
Having worked closely with Cathal inside Remote Closing Club, I've seen firsthand his ability to close deals, lead conversations, and drive revenue. His skillset in sales is second to none - he's sharp, strategic, and always focused on delivering results. Now in a fractional sales director role, he brings not just closing expertise but also the leadership and systems needed to scale sales teams. Any company looking to optimise their sales process would be lucky to have him!
Key takeaway
"His skillset in sales is second to none."
Inside Remote Closing Club.
First step
Find out where your pipeline is leaking.
10 questions. 15 minutes. You'll know exactly which stage is costing you the most - and what to fix first.
Take the assessment