Your pipeline has a specific problem. Most founders guess what it is.
10 questions. 15 minutes. You'll know exactly which stage is costing you the most — and what to fix first.
Who this is for
If any of this sounds familiar, you're in the right place.
Revenue is unpredictable. Some months are strong. Some are uncomfortable. You can't tell which one is coming — and that uncertainty has a cost beyond the money.
Referrals work. You just couldn't replace them. If word of mouth dried up tomorrow, you don't have a system that picks up the slack. That's not a small thing.
You've tried outreach. LinkedIn, maybe email. It felt inconsistent and you couldn't tell if the problem was the channel, the copy, or the targeting. So you stopped.
What the audit reveals
In 15 minutes, you'll have three things most founders don't.
Not generic advice. Not a list of tactics. The specific answer to where your pipeline is breaking.
Your primary bottleneck — named precisely
Volume. Message. Follow-up. Qualification. Conversion. One of these is costing you more than the others. You'll know which one.
Your pipeline score across all five stages
See where you're strong, where you're weak, and how the stages connect. The picture is usually more specific than people expect.
One concrete action to fix it first
Based on your specific answers — not a one-size-fits-all recommendation. The right starting point changes depending on where the constraint sits.
Results
What happens when the engine runs properly.
"Cathal was able to plug in and get to work immediately — no ramp time needed. His ability to speak business and build rapport is excellent. If you need someone who can close deals without hand-holding, give him a try."
"€26,000 closed in the first three weeks. The battlecards resolved objections we'd been struggling with for months."
"Consultation-to-client conversion rate doubled from 12% to 42% in the first month. Refined discovery process. Worth multiples of the investment."
The Pipeline Audit
Ten questions. Honest answers only.
The more accurately you answer, the more useful your result. There are no wrong answers — only an honest picture of where you are.
Your results are ready.
Enter your email and we'll send a PDF version of your full audit breakdown — including a recommended first action based on your specific score.
No pitch. No sequence. Just your results and one specific recommendation.
About Cathal
12 years. €200M+ influenced. Now I install the engine.
I started in B2B sales at Diageo, managing an $8.2M territory. Then Softomotive — built the sales process from scratch, deals from $15K to $200K ARR, through to Microsoft acquisition. Then Microsoft Global Blackbelt, $37M in pipeline, 52% YOY cloud growth.
I left to build Dúchas — a fractional growth consultancy. I install the outbound engine, the LinkedIn system, and the sales process for coaches, consultants, and founders who are good at what they do but not yet systematic about how they get clients.
"I don't do discovery-free proposals. Every engagement starts with understanding your specific situation. This audit is the first step in that."